Brain Processing
Is your business communication earning and saving you money?
Communicating More Effectively in Writing – With the Brain in Mind
| Brain and learning | New visual-imaging technology is resulting in a better understanding of how the human brain learns, thinks and remembers. This improved understanding is giving us more effective strategies, methods and tools with which to optimize written communication. |
| Information and understanding | With our growing understanding of the connections between the brain and human performance, we now recognize that directed action is based largely on understanding, and not just on information. In other words, understanding is critical – information alone is not enough. |
| Whatis understanding? | Understanding is about linkages and relationships in information. |
| Communication and the brain | The task of the effective communicator is the facilitation of understanding, not just the provision of information. |
| Brain processing of information | The brain’s processing of most information is very linear, and hence not well-suited to picking up on linkages and relationships. However, the brain’s processing of more visually-presented information is much more lateral, and hence much more supportive of facilitating understanding. |
| Benefits of visualprocessing | By providing information in ways that engage more of the brain’s visual-processing capacity, we help readers to:
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| Return on investment in human capital | POPSCOM’s™ business communications methodology – Readability – is designed and applied with the brain in mind. This visually-oriented approach to written communication helps individuals use more of the brain’s natural capacity to achieve their goals, and helps teams and organizations actively engage more of the human capacity that they are paying for. |